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About Us

Our Story

Peaks Up High™ Fishing was born out of passion, innovation, and a deep-rooted love for the sport of fishing. It all started back in 2005, when 13-year-old Matthew, our founder, went on his very first lure fishing trip with his dad. Armed with a homemade wooden rod and a beer bottle cap fashioned into a makeshift lure, they cast lines into a quiet country stream. They didn’t catch a thing that day—but it didn’t matter. That experience lit a spark in Matthew. Instead of being discouraged, he became obsessed with understanding why fish bite... and why they don’t.

From that moment on, Matthew dove headfirst into the world of lures—studying how different shapes, colors, and movements triggered different fish species. He didn’t just want to catch fish—he wanted to outsmart them.

After high school, Matthew went to work at his uncle’s mold manufacturing shop, where he began learning the ins and outs of design, tooling, and precision production. By day, he worked the machines; by night, he went back to his bench to refine his homemade baits. He quickly realized that a truly effective lure needs more than flashy colors—it needs balance, lifelike motion, and just the right shimmer in the water. Drawing from both his hands-on experience and his passion for the sport, Matthew started crafting baits that actually earned strikes, not just looks.

With every prototype, every cast, and every test run, his skills—and the vision—sharpened. Eventually, Peaks Up High™ Fishing came to life.

Our mission is simple: deliver high-quality gear, innovative designs, and expert craftsmanship that give anglers an edge on the water. We’re a family-run business that puts the angler first—committed to building a brand that stands for performance, style, and the relentless pursuit of better fishing.